Anime companies often encourage fans to use their art for several reasons:
Promotion and Exposure: Fan art and shared content can help promote the series, reaching new audiences who may not be familiar with the original work. This organic promotion can lead to increased viewership and sales.
Community Engagement: Allowing fans to use their art fosters a sense of community. It encourages interaction among fans and can create a vibrant culture around the series.
Merchandising Opportunities: Companies may see fan creations as a way to gauge interest in specific characters or themes, which can inform future merchandise or content decisions.
Cultural Impact: Engaging with fan art can enhance the cultural footprint of a series, making it more relevant and relatable to diverse audiences.
Control Over Usage: By permitting fan art under certain guidelines, companies can maintain some control over how their characters and stories are represented, while still benefiting from the creativity of their fanbase.
Overall, it’s a strategy that balances promotion, community building, and brand management.

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